You have a brand you want to protect.

The United States Patent and Trademark Office (USPTO) goes by first to file...not first to use.

You've created something special.

Your brand is your identity - it's what sets you apart and brings people back. Like anything built from the ground up, it deserves protection. That's where a trademark comes in.

  • Your brand has real value.

  • Brands take time and effort to build.

  • Copycats are a real threat.

  • A trademark makes it legally yours.

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Protecting your brand starts with a trademark - but there are a few things you should know first.

Can't I file when I register my business?

You can depending on how you register. However,

  • You could waste time and money.

  • If a mark is too similar, then the USPTO could reject your application - while keeping your fee.

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Can't I do it on my own?

You can. However,

  • You could file in the wrong class.

  • You could choose the wrong specimen (images of the mark and where it's used).

  • You could write a bad description of the specimen.

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What happens if there are errors in my application?

Errors in your application can:

  • Cause delay and require revisions.

  • Cause your application to be rejected.

  • Cause you to file a new application, and pay another filing fee.

  • Require you to hire an attorney to fix - at an additional cost.

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However, it doesn't have to be this way.

Working with a trademark attorney from Day 1 means fewer delays and a smoother path to protection.

Meet VirtuEdge Legal, PLLC

A completely virtual law firm that works with you.

  • Search your mark.

  • Provide an analysis for applicability.

  • Draft and submit your trademark application.

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