


The United States Patent and Trademark Office (USPTO) goes by first to file...not first to use.
Your brand is your identity - it's what sets you apart and brings people back. Like anything built from the ground up, it deserves protection. That's where a trademark comes in.
Your brand has real value.
Brands take time and effort to build.
Copycats are a real threat.
A trademark makes it legally yours.
You can depending on how you register. However,
You could waste time and money.
If a mark is too similar, then the USPTO could reject your application - while keeping your fee.
You can. However,
You could file in the wrong class.
You could choose the wrong specimen (images of the mark and where it's used).
You could write a bad description of the specimen.
Errors in your application can:
Cause delay and require revisions.
Cause your application to be rejected.
Cause you to file a new application, and pay another filing fee.
Require you to hire an attorney to fix - at an additional cost.
Working with a trademark attorney from Day 1 means fewer delays and a smoother path to protection.
A completely virtual law firm that works with you.
Search your mark.
Provide an analysis for applicability.
Draft and submit your trademark application.